Privacy Policy - Kitchens 4U Online

On this page

Who we are

Kitchens 4U Online is a trading name of BMG Online LTD, a company registered in England and Wales (company number 13104986). Our registered office is Union House, 111 New Union Street, Coventry CV1 2NT.

We are the “controller” of the personal information described in this policy, which means we decide how and why it is used. If you have any questions about this policy or your information, contact us at enquiries@kitchens4uonline.co.uk or call 0330 043 2807.

The information we collect

We only collect the information we need. Depending on how you use our website and services, this may include:

Contact details – your name, email address, phone number and billing and delivery addresses.
Order details – the products, sizes, colours and options you choose, your order history and any delivery instructions.
Quote and enquiry details – measurements, kitchen plans, photos or existing quotes you send us by email, our forms, phone or WhatsApp.
Account details – if you create an account, your login details and saved addresses.
Payment information – payments are handled securely by our payment providers. We do not see or store your full card details.
Communications – emails, messages and call notes when you contact us, including reviews and feedback.
Website usage – information such as your IP address, browser, device and the pages you visit, collected through cookies (see “Cookies” below).

How we use your information

We use your information for the following purposes, and the law allows us to do so on these grounds:

To process and deliver your order, take payment, arrange delivery and handle returns, refunds and faults – because it is necessary to perform our contract with you.
To prepare quotes and answer your enquiries – because you have asked us to, before entering into a contract.
To keep business and tax records – because we have a legal obligation to do so.
To prevent fraud, keep our website secure and improve our products and service – because we have a legitimate interest in running our business safely and well.
To send you offers and updates by email – where you have given your consent, or where you are an existing customer and have not opted out.
To use non-essential cookies – only with your consent.

Who we share your information with

We never sell your personal information. We only share it where needed with trusted organisations that help us run our business, including:

our suppliers, manufacturers and delivery companies, so your order can be made and delivered;
payment providers, including Stripe and Klarna (see below);
our website hosting, IT, email, customer management and messaging service providers, including WhatsApp when you message us there;
our accountants, insurers and professional advisers;
the police, HMRC or other authorities where the law requires us to.

These organisations may only use your information to provide their service to us, or under their own privacy policies where they act independently (for example, Klarna and WhatsApp).

Payments and Klarna

Card, Apple Pay and Google Pay payments are processed securely by Stripe. Stripe may use your information to process the payment and to prevent fraud, in line with its own privacy policy.

If you choose to pay with Klarna, you will share information with Klarna so it can offer you its payment options. Klarna may carry out identity and credit checks and acts as an independent controller of your information. Please read Klarna’s privacy notice, which is shown when you choose Klarna at checkout.

Cookies

Cookies are small files stored on your device. We use essential cookies to make our website work, for example to keep items in your basket, process checkout and keep you logged in. These do not need your consent.

With your consent, we also use analytics and marketing cookies to understand how our website is used and to improve it. You can accept, reject or change your choices at any time using the cookie settings on our website, and you can also block cookies in your browser settings.

How long we keep your information

Orders, invoices and payment records – 6 years after the end of the tax year they relate to, as required for tax and accounting.
Quotes and enquiries that don’t lead to an order – up to 2 years.
Your account – until you ask us to close it, apart from records we must keep by law.
Marketing – until you unsubscribe.

After this, we securely delete or anonymise your information.

Keeping your information safe

We use appropriate technical and organisational measures to protect your information, including secure (SSL) connections, access controls and trusted service providers.

Some of our service providers may process information outside the UK. Where this happens, we make sure appropriate safeguards are in place, such as UK adequacy regulations or approved contract terms.

Your rights

Under UK data protection law, you have the right to:

ask for a copy of the personal information we hold about you;
ask us to correct information that is wrong or incomplete;
ask us to delete your information, where we don’t need to keep it;
ask us to restrict or stop using your information in certain cases;
object to us using your information for our legitimate interests or for marketing;
ask us to transfer your information to another organisation, where this applies;
withdraw your consent at any time, where we rely on consent.

To use any of these rights, contact us at enquiries@kitchens4uonline.co.uk. We will respond within one month and there is normally no charge.

Marketing emails

If you sign up to our mailing list or are an existing customer, we may send you emails about new door ranges, offers and kitchen inspiration. Every email includes an unsubscribe link, or you can contact us at any time to stop receiving them.

Complaints

If you are unhappy with how we have used your information, please contact us first and we will do our best to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO), the UK data protection regulator, at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time, for example if we change how we use your information. The latest version will always be on this page, with the date it was last updated shown at the top.